SparkYouth ignites growth in community-based programs to expand opportunities for the young people of NYC.
SparkYouth NYC is a organization that funds second-stage nonprofits around New York City. Previously named The Catalog for Giving, Hyperakt lead the renaming process. The name and logotype alike evoke a new sense of energy. The bolt icon represents the innovation and vibrancy that SparkYouth ignites within it's grantee organizations, as well as the city of NY. I lead design on the project by establishing the brand language, creating a custom logotype, and executing the web redesign.
Role—Brand Identity, UX