People who can’t afford bail, pay with their lives. The mass bail out is a call for freedom.
My team and I branded the the Mass Bail Out—an action that is part of a bigger initiative to end wealth-based detention. The campaign centered around volunteers posting bail for hundreds of mothers and children at New York City’s Rikers Island. We developed a brand strategy that demonstrates time as theme which informed the visual language of the microsite.
Role—Brand Identity, Website