Pete Buttigieg is a presidential candidate uniquely positioned to bridge the divides tearing this country apart.

Pete Buttigieg, the current mayor of South Bend, Indiana, entered the 2020 democratic presidential race in early 2019. Hyperakt had the opportunity to brand his campaign and develop a digital toolkit allowing any and all to support and create using brand assets. The primary logo was inspired by the Jefferson Boulevard Bridge in downtown South Bend—a landmark bridging the city’s decaying industrial past to the promise of a brighter future that Mayor Pete has worked toward in his tenure.

Studio—Hyperakt

Role—Brand Identity, UX