Minto is a Canadian homebuilder in the business of creating better places to live, work and play.

I was tasked with re-branding the company with only one constraint: the tree must stay. The new mark highlights the deep rooted history of four brothers who started the company, while bringing the brand into the 21st century. The logo was designed using a system of thirds translating across the collateral. I paired modern typography with an evolved color palette that is both nostalgic yet admirable.

Studio—Hyperakt

Role—Brand Identity