iMentor harnesses the power of long-term, personal relationships to help its student achieve the success he/she deserves and is capable of.

I had the opportunity to rebrand an educational organization who partners with high schools in low-income communities where a majority of students served will be first-generation college graduates. The rebrand is built on engaging imagery of students with their mentors and paired with a clever visual identity based off of the mortar board and tassel. 

The new iMentor is immediate, powerful, and inspiring, making it truly evident that every student deserves a champion.


Role—Brand Identity, Website, Iconography