America Off Balance exposes the national deficit through storytelling and a budget calculator.
This three-piece digital experience allows the user to understand the seriousness of what fiscal problems our nations faces. The product tours misconceptions about solving the national deficit and then allows the user to manipulate the budget on a granular level. I lead the branding leg of this project, including collaborating with illustrator Sébastian Thibault, and assisted in developing and refining the user interface.
Role—Branding, Website, UX