The Appeal is a nonprofit news organization dedicated to exposing how the U.S. criminal legal system fails to keep people safe.

We developed a new brand architecture for a groundbreaking digital publication system aimed at solving the problems of discrimination, inequity, and injustice in our society. The prcoess involved using the mother brand identity as the visual guide to constructing logos for the four offerings under The Appeal.

Studio—Hyperakt

Role—Brand, UX/UI